會展實務英語

定　價：￥65.00

作　者：	蔡龍文，黃冬梅
出版社：	對外經濟貿易大學出版社
叢編項：
標　簽：	暫缺

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ISBN：	9787566323453	出版時間：	2022-01-01	包裝：	平裝
開本：	16開	頁數：	249	字數：

內容簡介

　　本教材內容緊扣會展企業(yè)人才能力需求，以會展商務活動體系中的典型工作任務與工作過程為依據，以“主辦方”“參展商”以及“采購商”三個不同角色的真實工作任務為出發(fā)點，按照展前、展中和展后的工作流程序化教學內容。每一個模塊對應不同的工作流程與任務，每一個學習任務針對不同的職業(yè)技能，并結合英語知識學習和應用能力培養(yǎng)設計教學環(huán)節(jié)，教材內容具有較強的實用性與針對性。全教材包括三個模塊，共九個部分。個模塊為展前服務，包括推廣展會、安排參展和進駐展館；第二個模塊為展中服務，包括接待客戶、推介產品、洽談業(yè)務和簽訂合同；第三個模塊為展后服務，包括跟進業(yè)務和分析會展成效。

作者簡介

暫缺《會展實務英語》作者簡介

圖書目錄

Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition推廣展會
Task 1 Introducing an Exhibition
Task 2 Invitingto anExhibition
Task 3 EnquiringAbout an Exhibition
Task 4 Choosing anExhibition
Unit 2 Making Exhibiting Arrangements安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 MakingTravelArrangements
Unit3 Moving in an Exhibition進駐展館
Task 1 MovingtoCloudExhibition
Task 2 Building the Booth
Task 3 Decorating the BOOth
Task 4 TrainingBooth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客戶
Task 1 ReceivingCustomers at aBooth
Task 2 SocializingwithClients
Task 3 Going SightseeingwithClients
Unit 5 Presenting Products推介產品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 TalkingwithVisitorsAboutNewProducts
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business洽談業(yè)務
Task 1 Negotiating About Price and Commission
Task 2 NegotiatingAboutPayment
Task 3 NegotiatingAbout Shipment
Task 4 NegotiatingAbout Packing and Insurance
Unit 7 Signing a Contract簽訂合同
Task 1 Drawingup aContract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After anExhibition
Unit 8 Following up Business跟進業(yè)務
Task 1 Leaming Exhibition Follow—up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Unit 9 Analyzing Exhibition Results分析會展成效
Task 1 Measuring the Success ofan Exhibition
Task 2 ReportingExhibitionResults
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推廣展會
Unit 2 Making Exhibiting Arrangements安排參展
Unit 3 Moving in an Exhibition進駐展館
Unit 4 Receiving Clients接待客戶
Unit 5 Presenting Products推介產品