電子商務英語

定　價：￥45.00

作　者：	劉德華，熊偉，袁立耿
出版社：	合肥工業(yè)大學出版社
叢編項：
標　簽：	暫缺

ISBN：	9787565062049	出版時間：	2023-03-01	包裝：	平裝
開本：	16開	頁數(shù)：	191	字數(shù)：

內容簡介

　　本書涉及電子商務的多個方面，包括電子商務簡介、電子商務網站建設、電子商務基礎、商品選購、安全電子交易、計算機系統(tǒng)安全措施、電子支付系統(tǒng)、電子商務時代的物流、網絡營銷策略、電子商務廣告、客戶關系管理、跨境電商簡介等。此外，作為電子商務專業(yè)的英語教材，本書的目的是讓學生將英語作為學習電子商務專業(yè)知識的工具，在選材上特別注重文章的可讀性和難易度。每個單元的選篇題材新穎，貼近實際，生詞量適度，可讀性強，能有效擴充學生的專業(yè)英語詞匯量，提高學生閱讀專業(yè)英語文章的能力。本書每個單元均包括導人、閱讀、寫作、拓展閱讀和電子商務相關知識5個模塊，每個模塊目的明確，既可以提高學生的語言技能，又有利于培養(yǎng)學生的職業(yè)素養(yǎng)與技能。

作者簡介

暫缺《電子商務英語》作者簡介

圖書目錄

Unit 1 Introduction to E-business
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (E-mail)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 2 E-business Website Design
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Resume )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 3 E-business Basics
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Application Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 4 Product Selection
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Product Description )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 5 Secure Electronic Transactions
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Quotation Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 6 Computing System Security Measures
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Order Letter )
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 7 Electronic Systems of Payment
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Appeal Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 8 Logistics in E-commerce Age
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Invitation Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 9 Web Marketing Strategies
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Company Introduction)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 10 Advertising of E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Advertisement)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 11 Customer Relationship Management
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing (Notice)
Part Ⅳ Supplementary Reading
Part Ⅴ E-commerce-related Knowledge
Unit 12 Introduction to Cross-border E-commerce
Part Ⅰ Lead-in
Part Ⅱ Reading
Part Ⅲ Business Writing ( Business Letter)
Part Ⅳ Supplementary Reading
Part Ⅴ Cross-border E-commerce Knowledge
參考文獻