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外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū)第6版)

外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū)第6版)

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作 者: 暫缺
出版社: 西安交通大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787569311709 出版時(shí)間: 2019-10-01 包裝:
開(kāi)本: 頁(yè)數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū) 第6版)》系統(tǒng)地介紹了商務(wù)英語(yǔ)中常用文體寫(xiě)作的基本知識(shí),包括商務(wù)信函、傳真、電子郵件的格式、擬寫(xiě)方法和技巧,還按照外貿(mào)業(yè)務(wù)磋商中各個(gè)環(huán)節(jié)的順序附有往來(lái)函電的大量例文和案例,并提供了諸多常用語(yǔ)句。書(shū)中還詳細(xì)介紹了對(duì)外經(jīng)濟(jì)貿(mào)易中的常用文體,如:意向書(shū)、協(xié)議、合同、招標(biāo)通知、投標(biāo)書(shū)、中標(biāo)通知書(shū)、備忘錄、邀請(qǐng)函、祝賀信的格式、擬寫(xiě)方法及語(yǔ)言文字的應(yīng)用。此外,《外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū) 第6版)》還列舉了外貿(mào)業(yè)務(wù)實(shí)踐中常用的一些單據(jù)和單證實(shí)例。《外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū) 第6版)》不僅可以作為外貿(mào)專(zhuān)業(yè)學(xué)生的教材,也可作為外貿(mào)從業(yè)人員及業(yè)余自修者的學(xué)習(xí)用書(shū)和工具書(shū)。

作者簡(jiǎn)介

暫缺《外貿(mào)英語(yǔ)函電:商務(wù)英語(yǔ)應(yīng)用文寫(xiě)作(學(xué)生用書(shū)第6版)》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Basic Knowledge of Business Correspondence Writing
Ⅰ Form and Structure of Business Letters
1. Form
2. Structure
3. Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1. Courtesy
2. Consideration
3. Completeness
4. Clarity
5. Conciseness
6. Concreteness
7. Correctness
Ⅲ The Layout of Fax and Email Message
1. Fax
2. E-mail
Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self-Introduction by Manufacturer
5. Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1. Letter Referring to a Bank Reference
2. Reply to the Above
Ⅲ Supplement: Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises
Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
1. General Enquiry and Reply
……
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint, Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent, Agreements and Contracts
Unit 12 Invitation for Bids, Bid, Notice of Award
Unit 13 Social Contact Correspondences

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