對外貿(mào)易實(shí)務(wù)英語讀本（修訂版）

定　價(jià)：￥24.00

作　者：	諸葛霖編著
出版社：	對外貿(mào)易教育出版社
叢編項(xiàng)：
標(biāo)　簽：	經(jīng)濟(jì)知識普及讀物

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ISBN：	9787810005036	出版時間：	1992-06-01	包裝：	精裝
開本：	20cm	頁數(shù)：	463	字?jǐn)?shù)：

內(nèi)容簡介

　　《對外貿(mào)易實(shí)務(wù)英語讀本）的編寫目的是使讀者初步學(xué)會怎樣做好進(jìn)出口業(yè)務(wù)工作。它適用于從事對外經(jīng)濟(jì)活動的干部，尤其是外貿(mào)工作者，并可供對外經(jīng)濟(jì)貿(mào)易、財(cái)經(jīng)、財(cái)貿(mào)、金融、企業(yè)管理等大專院校學(xué)員學(xué)習(xí)與參考之用。本書內(nèi)容包括進(jìn)出口策略、市場銷售、貿(mào)易條款、靈活多樣的貿(mào)易方式、包裝裝璜、出口單證、運(yùn)輸、保險(xiǎn)、國際支付、商業(yè)信貸、進(jìn)出口程序、發(fā)盤、接受、成交、成本計(jì)算、貿(mào)易合同、業(yè)務(wù)進(jìn)程、商品檢驗(yàn)、技術(shù)轉(zhuǎn)讓、商標(biāo)、專利、仲裁、出口許可證、企業(yè)組織、國內(nèi)外專業(yè)人員和機(jī)構(gòu)等等專題。

作者簡介

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圖書目錄

    Section 1 The Importance of Developing Export Trade
   Section 2 Exporting What Is It All About?
   Section 3 Finding Markets for Products
   Section 1 The Export Product
   Section 5 Setting Export Prices
   Section 6 Marketing Channels and Customers
   Section 7 ExportMarketing Communications
   Section 8 Export Procedures A Broad Outline
   Section 9 Export Documentation
   Section 10 Packing for Shipment
   Section 1 1 Ocean Freight
   Section 12 Types of Bill of Lading
   Section 13 Air Freight
   Section 11 Unitization
   Section 15 Multi-modal Transport
   Section 16 Terms of Delivery
   Section 17 The Three Popuiar Trade Terms
   Section 18 Quoting a Price
   Section 1 9 Business Contract
   Section 20 Export Costing
   Section 21 Getting Paid
   Section 22 Documentary Credit
   Section 23 Type of Letter of Credit
   Section 21 Documentary Collection
   Section 25 Processing a Collection
   Section 26 Export Finance
   Section 27 Financing Techniques
   Section 28 Cargo Insurance
   Section 29 Commodity Inspection
   Section 30 Export Licencing System
   Section 31 Executinga Sales Contract
   Section 32 Varjous Forms of Flexibte Trade
   Section 33 Acquisition of Technology
   Section 34 Import Procedures
   Section 35 Trade Marks
   Section 36 Patent
   Section 37 Arbitration
   Section 38 Office Organization
   Section 39 Functions of Specialists
   Section 40 Trade Facilitation Organizations
   Section 41 Economic Returns--Core of Techniques